Our Story

Untrend is a curated destination for those who don’t follow — but choose.

WE CURATE EXCLUSIVELY FROM ORIGINAL DESIGNER BRANDS — NO MASS FACTORIES, NO FAST TRENDS DECIDING WHAT YOU SHOULD WEAR.

Every piece is a quiet rebellion against fast fashion — and a mindful tribute to originality.

But Untrend is more than a style destination.
We’re also a platform that shines light on emerging designers and brands from around the world — voices often lost in a crowded, algorithm-driven market.

Whether you lean bold or minimal, raw or refined, defined or still evolving — your style is yours to own.

Untrend isn’t here to follow trends.
It’s here to celebrate those who don’t — and to champion those who create beyond them.

Untrend is not here to tell you what’s trending.

It’s here to remind you:

You are the trend.

Our Value

We believe fashion should honour craft, originality and character.

Every designer is chosen for their perspective and the story behind their process.

We prioritise limited runs, thoughtful materials and creative partners.

Our promise is simple: fewer, better choices. Pieces that last beyond seasons and scrolls.

A shopping experience that respects your attention and celebrates your taste.

A space where underrepresented designers from around the world can be seen, valued, and worn — without compromising their voice.