Our Story

Untrend is a curated destination for those who don’t follow — but choose.

We curate exclusively from original designer brands — no mass factories, no fast trends deciding what you should wear.

Every piece is a quiet rebellion against fast fashion — and a mindful tribute to originality.

But Untrend is more than a style destination.
We’re also a platform that shines light on emerging designers and brands from around the world — voices often lost in a crowded, algorithm-driven market.

Whether you lean bold or minimal, raw or refined, defined or still evolving — your style is yours to own.

Untrend isn’t here to follow trends.
It’s here to celebrate those who don’t — and to champion those who create beyond them.

Untrend is not here to tell you what’s trending.

It’s here to remind you:

You are the trend.